Yalla UGC
Marketing agency that makes UGC videos for brands · Egypt
- 52,000 EGPin ads
- 1,110conversations
- 185,000 EGPin sales
3.6xreturn in one month
More sales, less wasted ad spend.
One roadmap to scale your e-com brand. The E-Com Scaling Roadmap is a 7-phase Meta Ads plan for e-commerce brands in Egypt and the Gulf, and it starts with your business, not your ads.
For store owners spending 20,000+ EGP or 5,000+ SAR a month on ads.
Bassem AshrafPerformance Marketer · Meta Ads Specialist
- 27,900+ leads generated
- $34K+ ad spend managed
- About $1.23 per lead
- 4 markets Campaigns in Egypt, Saudi Arabia, UAE and Qatar
“I spend a lot on ads and get nothing back.”
If that sounds like you, it’s rarely one big mistake. It’s small gaps:
- Ads launched on day one
- Tracking nobody tested
- No plan for what to test
- Nobody checking what was actually delivered
Boosting posts or hiring someone cheap makes ads feel like gambling. You don’t need more luck.
You need a plan.
Most business owners expect the first campaign to win. The first campaign’s job is to teach you what wins.
The E-Com Scaling Roadmap
Your first month, phase by phase.
Phases 1–5 happen once, in week one. Phases 6–7 repeat every week.
Week 1 — happens once
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1
Discovery
Day 1–2I learn your business before touching any ad: your offer, margin, customer and competitors. We agree on one clear goal.
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2
Access & Tracking
Day 1–3Your ad account stays in your Business Manager. I test tracking with a real order, so the numbers can be trusted.
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3
Account Audit
Day 2–3I review your last 90 days and send a short report with quick wins.
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4
Strategy & Creative
Day 3–5A written plan: campaign structure and 4–6 ad angles. Nothing goes live without your approval.
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5
Build & Launch
Day 5–7Built, double-checked, live. Then left alone to learn.
Every week after
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6
Optimize
Every weekTurn off what’s losing, scale winners slowly, fresh ads every 1–2 weeks.
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7
Report & Retain
Weekly and monthlyA weekly WhatsApp update, a monthly report against your goal, and a monthly strategy call.
What we learn goes back into Phase 4. That’s how results become predictable.
Download the Owner’s Edition (free)Why it’s different
- Business first, ads second.
- You keep ownership: your ad account, your Business Manager.
- Tracking tested before launch.
- Cash on delivery? I track confirmed and delivered orders, not just Pixel purchases.
- An audit with quick wins by day 3.
- Written approval before anything goes live.
- A weekly WhatsApp update, so you can stop checking Ads Manager every hour.
Ways to work together
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The E-Com Scaling Roadmap, Owner’s Edition
Free
A 5-question self-check and all 7 phases, so you can check your own ads or judge any media buyer you hire, including me.
Get the roadmap -
Roadmap Kickoff
I run Phases 1–3 on your store and send a written 30-day plan within 5 working days. Continue within 14 days and the fee counts toward month 1.
Book on WhatsApp -
Monthly Roadmap Management
Phases 4–7, every month: creative, launch, weekly optimization and reporting.
Ask about it
Results from real campaigns
Each card notes when a campaign ran through Top Notch Media.
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Client result -
Agency campaign · via Top Notch Media STA Riyadh Season
Saudi Arabia
- 16,256leads
- $19,507spend
- $1.20average cost per lead
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Landing page -
Agency campaign · via Top Notch Media Ford
Dealer campaign · Saudi Arabia, UAE, Qatar
- 6,500leads
- $9,750spend
- $1.50average cost per lead
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Landing page -
Agency campaign · via Top Notch Media Dubai Holding Real Estate (DHRE)
UAE
- 5,200leads
- $5,200spend
- $1.00average cost per lead
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Landing page
Brands I’ve run campaigns for
- Yalla UGCMarketing agencyDirect client
- FordAutomotivevia Top Notch Media
- Riyadh SeasonEntertainmentvia Top Notch Media
- Dubai Holding Real EstateReal estatevia Top Notch Media
- NissanAutomotivevia Top Notch Media
- FAB Bank UAEBankingvia Top Notch Media
- MitsubishiAutomotivevia Top Notch Media
- Yango PlayEntertainment appvia Top Notch Media
- HavalAutomotivevia Top Notch Media
Yalla UGC is a direct client. The others were agency campaigns, run through Top Notch Media.
What people say
Bassem demonstrated exceptional skills and dedication. His expertise in digital marketing was evident in the innovative strategies he developed, which significantly contributed to the success of our campaigns.
His deep industry analysis offered crucial insights that were effective in developing a targeted marketing strategy.
About Bassem
Bassem is a performance marketer and Meta Ads specialist who helps e-commerce brands get more sales and waste less of their ad spend. He works with store owners in Egypt, Saudi Arabia and the UAE, especially in fashion, cosmetics and perfumes.
He has run lead generation for brands like Ford, Dubai Holding Real Estate and Riyadh Season, and worked with e-commerce brands in Egypt. From that work he built The E-Com Scaling Roadmap. His approach rests on one belief: the first campaign’s job isn’t to win, it’s to teach you what wins. He shares the roadmap openly on Instagram.
- 5 years in paid media
- BBA, Integrated Marketing Communication, Nile University
- Arabic & English
FAQ
What budget do I need?
At least 20,000 EGP a month in Egypt or 5,000 SAR in Saudi Arabia, paid to Meta, plus my fee.
How fast will I see results?
First data in 1–2 weeks. The first month’s job is to learn what wins. Scaling comes after.
Do you guarantee results?
No. I promise a clear process, honest numbers and a weekly update.
I only sell on Instagram or WhatsApp. Can you help?
Yes. We run message campaigns and track conversations through to orders.
Who owns the ad account?
You do. I work through partner access to your own Business Manager.
Do you make the ads?
I write the angles, hooks and scripts. Your team or a designer films and designs.
Not sure where your ad budget is leaking?
Take the 5-question check in the free roadmap. It takes under a minute.
Check your WhatsApp 📲
I’ll send you the roadmap there.
Download the PDF nowWant me to run Phases 1–3 on your store? See the Roadmap Kickoff.